SEO Has Changed Dramatically Over The Years
For over 18 years, Search Engine Optimization (SEO) has been used as a marketing tool. SEO back in 1995 could not have possibly been as intricate as it is now.
For almost 20 years, keyword optimization has been slowly pushing in-print advertising and marketing to the sidelines. Maybe in another 20 years, printed ads may be a thing of the past.
What Is The Point Of Search Engines Changing?
One of the major factors that SEO services have changed dramatically is because search engines are ever-changing. Internet search engines are constantly developing and becoming much more effective. In the late nineties, all search results page were displayed in alphabetical order. The internet search was more of a method used for businesses to compete against their competitors.
Customers would type keyword phrases into the search bar and results would show up from A to Z. Filtering the results took hours and most of the companies were so far down the list that they really did not have much of a chance at being discovered. This was not an efficient solution to fulfilling the searchers immediate needs.
SEO results are far more efficient now. Instead of filtering system result alphabetically, new search engines “algorithms” filter them by key word relevance. For example, if you type in “ladies shoes New York”, the results are most likely to reveal the web sites of New York’s ladies shoes websites content that is considered quality because it brings the closest match possible to ladies shoes in New York.
Today’s SEO Must Adapt To Search Engine Changes
Because SEO results are filtered by key words relevance, many business owners would try to overuse their keywords to gain better search results. These methods no longer work because search engines have gotten much more efficient and have algorithmic formulas that better understand “gaming” techniques.
Search engines are continually evolving and becoming much more intelligent with filtering and understanding content to give the searcher exactly what they are looking for.
Keywords were the first factors to evolve through algorithmic changes and Meta Tag filters soon followed. Now, content in terms of originality and quality has been a major focus. Blog site content, social networking, internal and external links, website traffic have all been evolving and are now monitored by search engines algorithms. Keyword phrases used to be the most basic way to obtain more website traffic to a web page. Currently, quality content and page speed are critical ranking factors.
Modifications In Google
Penguin and Panda are 2 search engine filters powered by Google, each one of which has had significant adjustments over the years.
Penguin was designed to filter websites believed to be spam. With each new update, any sites that were noted as “problematic” through Penguin, gets re-added to the search results provided that bad web links or spam-related content has been removed. Panda is made to prevent websites with poorly written content from moving to the top positions on a search results page.
Where SEO was once a rather easy process allowing individuals to stuff pertinent key phrases wherever they chose, it has now come to be a job that requires a lot of writing skill, preparation as well as creativity. As soon as operated individually from one another, SEO content as well as search engines. Currently, success content must have two focuses, one; well written content for the searcher and the second, content that satisfies the rules of the search engines.
SEO and Competition
SEO is now a very competitive and necessary piece of the internet advertising and marketing arena. Many companies are moving their stores to an on-line presence everyday. Each company vying for those top positions for business exposure.
CEO of SEO is a company that helps companies fill that need to become better known as a the product or service to go to, fulfilling the consumer’s need.
SEO is an exciting field in the internet marketing world. Ongoing competition, frequent updates, technological improvements and an ever-growing market make SEO trends worth keeping an eye on. If so much has changed in the last two decades, there is no doubt that the next twenty years will offer a lot more. One thing is absolutely certain; in order to stay afloat in this fragile economy, all businesses will need to switch to online marketing. Knowing the ins and outs of SEO services can definitely offer most businesses the life line they need to increase or maintain profitability.